As 2024 draws to a close, HubSpot continues to enhance its platform with innovative features designed to make your workflows smoother and your processes more effective. Here’s a look at the latest product updates and how they can benefit your team.
What is it?
With over 800 product updates released in the past year, this feature curates a personalised list of the updates most relevant to your team’s HubSpot usage. Say goodbye to sifting through irrelevant changes—this tool puts the information you need right at your fingertips.
Why is it useful?
The volume of new features and updates can often feel overwhelming. This tailored view allows you to focus on impactful updates that enhance your workflows, ensuring your team stays informed and productive.
Example in action
Imagine your sales team benefits from a new lead scoring update that helps them better prioritise opportunities. Instead of missing it amidst hundreds of other updates, the "Recommended Product Updates" feature highlights it for you, ensuring your team can implement it immediately.
What is it?
This feature allows you to schedule active lists to convert into static lists automatically, making it easier to manage your database and campaigns.
Why is it useful?
Dynamic, active lists are essential during a campaign but often require ongoing evaluation and updates. By automatically converting them into static lists when they’re no longer needed, you can keep your database organised without manual intervention.
Example in action
Your marketing team runs a promotional campaign using an active list. Once the campaign concludes, the list converts to a static version automatically, ensuring historical data is preserved while clearing space for future campaigns.
What is it?
This long-awaited update enables you to create, publish, and track Instagram Stories directly from your mobile device. After much demand, HubSpot has finally made social media management more agile than ever before.
Why is it useful?
Social media thrives on immediacy. This feature allows your team to share real-time content with ease while tracking its performance on the go. It’s perfect for maintaining brand relevance and fostering deeper connections with your audience.
Example in action
During a trade show, your team shares behind-the-scenes footage via Instagram Stories, highlighting key moments as they happen. You instantly analyse the engagement data to refine your strategy for the next post.
What is it?
This feature automates the creation of notes in workflows, allowing teams to document actions or updates without manual effort.
Why is it useful?
Effective communication relies on clear, accessible documentation. By automating note creation, this feature ensures teams stay aligned and eliminates the risk of missed updates.
Example in action
A customer raises a support query, triggering a workflow that automatically adds a note summarising the issue and any follow-up actions. Your sales and service teams now have full visibility, ensuring seamless handoffs and consistent communication.
HubSpot’s end-of-year updates underscore its commitment to simplifying processes and empowering teams. Whether you’re keeping on top of new features, organising your database, or managing social media, these updates are here to make your workflows more efficient. Stay tuned for more innovations as 2025 approaches.