HubSpot Product Updates - January

What’s New in Q1 2025?

The new year brings exciting updates to HubSpot’s platform, designed to enhance usability, connectivity, and productivity. These updates span Sales Hub, Service Hub, and Marketing Hub, ensuring your teams have the tools they need to succeed. Here’s what’s launching in Q1 2025.

[Private Beta] International Number Porting

Porting phone numbers between carriers is now possible in more countries through HubSpot. With a standard transfer time of 4-6 weeks, this update simplifies international communication for global teams.

Available Countries: United Kingdom, Canada, Brazil, Australia, New Zealand, Netherlands, Germany, France, Denmark, Sweden, Norway, Finland, Switzerland, Austria, Ireland, Mexico, Spain, Italy.

Why does it matter?

For businesses operating across multiple regions, seamless number porting reduces downtime and ensures continuity in customer communication. By expanding this capability, HubSpot enables global scalability.

Launch Region: Global Availability: Starter, Pro, Enterprise

[Live] Sales Workspace Now Available for New Portals

The new Sales Workspace is officially live for new Sales Hub portals, replacing the Prospecting Workspace. By 20 January 2025, all existing portals will be migrated to this streamlined experience.

Why does it matter?

Modern sales teams often juggle pipeline generation and deal-closing tasks. The Sales Workspace unites these activities, providing salespeople with a centralised hub to manage their most important actions. This reduces context switching and ensures a more efficient sales process.

Launch Region: Global Availability: Pro, Enterprise

[Public Beta] Create Sales Leads from Mobile

Sales representatives can now generate leads directly from the HubSpot mobile app. This enhancement allows on-the-go lead creation within the sales navigation interface.

Why does it matter?

Previously, sales reps faced challenges creating new leads while away from their desks. This update addresses that limitation, giving them the freedom to grow their pipelines from anywhere, fostering productivity and responsiveness.

Launch Region: Global Availability: Pro, Enterprise

[Live] Instagram Stories on Mobile

As mentioned here this feature is now live. Marketing Hub now supports Instagram Stories, enabling users to create and publish content directly from the mobile app while tracking its performance.

Why does it matter?

Instagram Stories are a powerful tool for engaging followers. They’re perfect for standing out in feeds and showcasing the human side of your brand. This update helps businesses connect with audiences on a more personal level, leveraging the spontaneity and reach of Stories.

Launch Region: Global Availability: Pro, Enterprise

Looking Ahead...

With these updates, HubSpot continues to evolve as a leading platform for businesses worldwide. Whether it’s simplifying global operations, empowering mobile sales teams, or enhancing marketing reach, these tools are designed to help your team excel. Need help on any utilising HubSpot's features for your business? Connect with us below.