Is your business ready for AI?
Many SMBs know AI matters but struggle to scale it. Early experiments fall flat, time and structure are missing, and hype promises quick wins that simply aren’t true. With Hake Digital’s Four Dimensions you can assess your readiness.
Many SMBs find themselves in an uncomfortable middle ground: they know AI matters, they’ve tried a few tools, but they lack the time, structure, or confidence to know whether any of it will actually scale. In many cases their initial trials didn’t achieve much. They’re tired of the hype: “Just put in AI and everything will be better”, it’s simply not true.
Why Do Most SMB AI Initiatives Stall?
From our work at Hake Digital, failed or stalled AI initiatives rarely fail because of the technology, they fail because:
- Workflows are unclear or undocumented
- Data is fragmented, inaccessible, or governed inconsistently
- Teams are unsure how AI fits into their role
- Leadership alignment is assumed rather than secured
- Change management is treated as an afterthought
AI amplifies whatever already exists — good or bad.
What does it take to be actually ready for the benefits of AI?
Hake Digital has identified four dimensions:
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Business Workflows
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Data and Technology
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People and Change Capability
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Leadership Commitment and Investment.
Until these four areas are ready, AI can flop.
This document reviews the four areas in some detail. You can also self-assess your business readiness on them by clicking here to download Hake Digital’s Free AI Readiness Guide. In under 10 minutes, our AI Readiness Guide helps you identify which of the four dimensions is most likely to block value — before you invest further. Click here to download Hake Digital’s Free AI Readiness Guide. For a deeper dive, read on.
What Are The Four Dimensions of AI Readiness?
This essay walks you through four core dimensions that must be ready for every serious AI engagement.
1. Business & Workflow Readiness
A common mistake we see is starting with AI tools instead of starting with analysis of where existing processes are most inefficient. If a workflow is already unclear, automating it simply scales confusion.
Key questions to reflect on:
- Which processes are repetitive, manual, or slow?
- Where is human effort being spent on low‑value tasks?
- Which workflows, if improved, would most reduce cost or friction?
- Are success metrics (time saved, cost reduced, quality improved) clearly defined?
If workflows are vague, AI outcomes will be vague too.
2. Data & Technology Readiness
We often find assumptions that existing data and technology are ready for AI, but AI is constrained by the quality and accessibility of your data.
Consider:
- Where does your critical data live today?
- Who has access to it, and under what permissions?
- Are there compliance, privacy, or regulatory constraints?
- How well does your current tech stack support integration and automation?
Strong AI outcomes come from clarity about data — not from tools alone.
3. People & Change Readiness
It’s clear to us AI adoption is a human problem before it is a technical one. A recent research paper showed most of the value created by AI does not come from the algorithms or the underlying technology, instead it comes from the transformation of the business. Summarized as a 10–20–70 pattern, the research suggests that a small portion (~10%) of AI value comes from algorithms, a larger portion (~20%) from technology, and the majority (~70%) from the redesign of talent, culture, decision-making, and organizational learning.
For SMBs, this usually means the constraint isn’t the AI tool — it’s clarity around roles, decision rights, and confidence to use it in real work.
Hake Digital’s approach, based on this, as well as designing the algorithms and AI tools that fit your situation, designs the organizational learning that will make AI successful.
Ask yourself:
- Who is currently using AI, and how confidently?
- Where is AI helping — and where is it disappointing?
- Who would need training first if AI tools were expanded?
- Is there internal ownership for AI decisions and governance?
Without clear ownership and support, even the best tools fail to stick.
4. Leadership & Investment Readiness
We find that often, SMBs have initiated AI experiments locally without senior leadership active sponsorship.
Reflect on:
- Is leadership aligned that AI is a strategic priority?
- What would make leadership confidently approve wider rollout?
- Is budget available for experimentation, training, and iteration?
- How will success be evaluated over time?
AI momentum follows leadership clarity.
Ready to Bring AI into Your Business?
As mentioned, in under 10 minutes, our AI Readiness Guide helps you identify which of the four dimensions is most likely to block value — before you invest further. Click here to download Hake Digital’s Free AI Readiness Guide.
Where Hake Digital Fits In
Our work is designed to help SMB leaders move forward with confidence — avoiding wasted spend, stalled pilots, and internal resistance, to move beyond experimentation with AI into practical, measurable change.
When clients engage us, our work typically includes:
- Assessing organisational AI readiness across workflows, data, and people
- Identifying high‑impact, low‑regret starting points
- Designing responsible AI usage policies and governance
- Supporting adoption through training and change management
Next Steps
If you’re unsure whether your current AI efforts are helping or distracting your business, a short conversation can bring clarity quickly. Some clients begin with a short discovery call. Others prefer to start with deeper diagnostic or pilot work. Contact us for a free conversation – a short 20 minute call or a longer deeper diagnostic call. Either path works — clarity comes first.
Let's make AI your advantage — not a buzzword on your to-do list.
Ready to take your brand to the next level?
We’re always up for great conversations and new collaborations. Drop us a line — we’d love to hear about your goals and how we can help achieve them.
Ready to take your brand to the next level?
We’re always up for great conversations and new collaborations. Drop us a line — we’d love to hear about your goals and how we can help achieve them.